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"Ten thousand hours is the magic number of greatness."

- Malcolm Gladwell, "Outliers"

A firm believer that there is no shortcut to mastery, company founder Eugene Lim has done more than his share of 10,000 hours in the two-wheeler industry, building his expertise on protective wear and motorsports safety.

Ten Thousand Holdings Sdn. Bhd. sets out to improve the safety of dynamic sports enthusiasts by offering a comprehensive selection of quality protective apparel for every lifestyle.

Headquartered in Kuala Lumpur, Malaysia, the company works with premium international action-sports brands to energize their retail presence in Southeast Asia through unique, multi-channel shopping experiences.

Leveraging on the fresh energies of a youthful, professional team, brands can expect creative ideas and innovative practices in retail marketing, backed by unparalleled consumer experiences.

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