RideLah is an e-commerce platform wholly owned and developed by Ten Thousand Holdings. It provides a user-friendly online shopping platform for mobile and desktop users which helps to meet the changing demands of a digitally savvy customer base.

"Ten thousand hours is the magic number of greatness."

- Malcolm Gladwell, "Outliers"

A firm believer that there is no shortcut to mastery, company founder Eugene Lim has done more than his share of 10,000 hours in the two-wheeler industry, building his expertise on protective wear and motorsports safety.

Ten Thousand Holdings sets out to improve the safety of dynamic sports enthusiasts by offering a comprehensive selection of quality protective apparel for every lifestyle.

Headquartered in Kuala Lumpur, Malaysia, the company works with premium international action-sports brands to energize their retail presence in Southeast Asia through unique, multi-channel shopping experiences.

Leveraging on the fresh energies of a youthful, professional team, brands can expect creative ideas and innovative practices in retail marketing, backed by unparalleled consumer experiences.